Minimalist graphic design featuring abstract shapes, including a large red flower to the left and a cluster of teal, orange, and dark blue shapes to the right, connected by light blue lines on a light gray background.
Colorful logo with four stylized human figures in red, teal, orange, and blue, arranged in a circle with arms raised. Below the logo, the text reads "Little Lambs Lutheran Preschool."
Teal background with faint outline of star shapes in the corner.

Overview

Good Shepherd Lutheran Preschool is dedicated to guiding children within a Christian environment to become lifelong, inquisitive, & enthusiastic learners.

Illustration of four stylized human figures in different colors with outstretched arms, arranged in a circular pattern.

Objective

To create a visual identity consistent with the new Good Shepherd Lutheran Church branding. Create a website that is mobile responsive, easy to navigate, easy to use, and shines a spotlight on the love and fun that takes place inside the doors of this wonderful preschool.

Brand Identity Refresh
Illustration
Website Design & Development

PROJECT SCOPE

Fun
Exceptional
Nurturing
Passionate
Loving

BRAND TONE

To provide our children with the best early childhood education by encompassing spiritual, physical, intellectual, emotional, and social development within a Christian environment.

MISSION

Brand Identity

Logo of Good Shepherd Lutheran Preschool featuring children holding hands in a circle around a church steeple with cross, with the text: "If a child in the way he should go, and when he is old he will not turn from it. Proverbs 22:6".

The overall mission was to design a logo and corresponding website that spoke to the inclusivity, passion, love, fun, and inspiring learning environment GSLP brings to all of their enrolled children and families.

Good Shepherd Lutheran Preschool logo featuring four stylized figures in red, orange, teal, and blue, forming a star shape above the text 'AFTER good shepherd LUTHERAN PRESCHOOL'.
Six colorful star-shaped objects in a row, colors from left to right: red, teal, cyan, orange, blue, gray.

Color Palette

Icon Design

Colorful abstract geometric design with overlapping shapes in red, orange, teal, and blue on a light gray background, with faint outline shapes around the main design.
A red heart above an orange semi-circle, with abstract lines in the background.
A red and orange geometric symbol on a light gray background with blue abstract lines surrounding it.
A stylized rainbow with three arches in orange, white, and red colors on a light gray background, surrounded by simple line drawings of stars and clouds.

Custom Squarespace Website

Mobile Responsive Design
Integrated Font System & Brand Colors
SEO Strategy

DELIVERABLES

Computer screen displaying the Good Shepherd preschool website with a picture of a smiling child, on a minimalist desk with books, a lamp, a cup, and a keyboard.
Various digital devices displaying the website of Good Shepherd Lutheran Preschool, including a tablet, a smartphone, and a laptop, showcasing pages about parent resources, educational programs, and preschool information.

“Train a child in the way he should go, and when he is old he will not turn from it.” -PROVERBS 22:6“Train a child in the way he should go, and when he is old he will not turn from it.” -PROVERBS 22:6

“Train a child in the way he should go, and when he is old he will not turn from it.” -PROVERBS 22:6“Train a child in the way he should go, and when he is old he will not turn from it.” -PROVERBS 22:6

Let’s look at this in real life.

A young girl wearing sunglasses, holding open her red jacket, dressed in an orange t-shirt with 'Good Shepherd Lutheran Preschool' logo, denim shorts, and green rain boots, standing against a colorful blue and turquoise background.
A young girl with her eyes closed, reading a colorful brochure or magazine indoors with a window behind her and a multicolored abstract logo in the upper right corner.
Hand holding a white tote bag with a logo and text for Good Shepherd Lutheran Preschool.
Illustration of a woman with glasses and earrings inside a yellow starburst, with the words 'Next Project' repeated in a circle around her.
Open magazine pages featuring design layouts, including a blue circle with a photo and text, color palette charts, and images of people practicing yoga.