Web design in Naperville
Green Grass Landscape logo

Overview

Green Grass is a landscape construction and maintenance company based in Chicago’s Western Suburbs. They believe that transforming outdoor landscapes into functional, beautiful spaces is more than a service; it’s about creating an experience. 

Green Grass Landscaper
Brand & website design for landscape company

Objective

To create a visual brand identity that reflects the fresh, solutions-oriented, refined approach of Green Grass Landscape. 

Brand Identity
Custom Logo
Illustration
Website Design & Development
Brand Collateral

PROJECT SCOPE

Helpful
Direct
Modern
Quality
Simple
Refined

BRAND TONE

It’s not a service. It’s a feeling.

TAGLINE

Refined, Beautiful Landscapes

A well designed and maintained landscape can simply transform your space. Working on both residential and commercial projects, Green Grass has everything you need to enjoy your outdoors - from design and construction to ongoing maintenance.

Discovery Phase

Design board for brand client

INSPIRATION MOODBOARD

Fresh, modern, clean design
Use of darker green and minimal tones
Minimalist aesthetic
Female aesthetic

CREATIVE DIRECTIVE

A collection of logo designs and branding for Green Grass landscape construction and maintenance, including stylized 'G' and 'G' with circles, with text highlighting established year 1995.

Brand Identity

Color palette for landscaper

The fresh, sophisticated color palette was the jumping off point for this brand. Both feminine and masculine, these colors evoke warmth, calm, and trust; where the tone and saturation of each color proves that Green Grass does things a little differently.

Custom Illustration

logo icon for landscape company
squarespace website designer
illustrations for brand client
website designer
Designer for landscape company

Custom Squarespace Website

Mobile Responsive Design
Integrated Font System & Brand Colors
SEO Strategy

DELIVERABLES

Website SEO for Squarespace
Mobile optimized website design

Social Media Usage

Social media templates

Let’s see this in brand design in action.

Vehicle branding
Print collateral including letterhead and envelopes
Back of a beige t-shirt with black text reading 'ESTD GREEN GRASS 1995'
A beige T-shirt with a logo and text for Green Grass landscape construction and maintenance on the front.
Business card design

“We needed help rebranding a dated brand, including collateral and a website before the start of a new season. Lacey put together a schedule and delivered on time with fantastic results. We made a great choice to work with her and are very happy with the results.”

Brian Casey

Director of Design + Build

Ascend Design Creative
Brand redesign & website design