A young couple sharing a kiss and hugging against a plain white background.
Logo for Glow Therapy with the word 'Glow' in cursive gray font and 'THERAPY' in capital orange letters underneath.
A blank, beige-colored background.

Overview

Grow Therapy is a place where people come to feel comfortable, connected, and safe telling their story. Where being honest, courageous and brave in their vulnerability is honored, and where deeper connections are formed.

A collection of business cards for Grow Therapy, featuring designs with geometric shapes and different colors, including contact information and names of therapists.

Objective

The objective was to not only create an authentic, fresh redesign of the current logo mark but also simplify and differentiate the brand from others in the therapy industry. The use of color and modern design reflects the warm, connected, intimate and empowering approach of Grow Therapy.

PROJECT SCOPE

Brand Identity Refresh
Custom Squarespace Website

Warm 
Connected
Intimate
Empowered

BRAND TONE

We’re all capable of growing.

Brand Identity

The logomark incorporates the subtle display of symbols in its design, including a few carefully selected Ancient Viking Runes. These specific runes were used over 2000 years ago to name things and places, provide protection, attract luck and fortune, and magically divine the course of future events. To stray away from the literal and overtly used symbol for growth, as well as to distinguish itself from local competitors, it was very important to incorporate more than one symbol to represent the many services Grow Therapy has to offer its clients.

Six colored triangles arranged to form a hexagon, with colors including beige, yellow, orange, gray, dark green, and cream.
Diagram showing a complex neural network coming from the left, arrows pointing to a simplified triangular shape indicating an operation or process.

Inguz Rune = Growth

Diagram of a neural network with an input layer, a hidden layer, and an output layer, illustrating the data flow from left to right.

Dagaz = Transform

Diagram showing an unfolded paper fold on the left and three colored triangles pointing right on the right, with an arrow between them indicating folding or transformation.

Uruz = Courage

A diagram showing a 3D wireframe cube on the left transforming into a multicolored pyramid shape on the right with five triangular faces.

Tell Your Story

Color Palette

Six arched color blocks arranged in two rows, with warm earthy tones in the top row and darker, muted tones in the bottom row.

Custom Squarespace Website

A webpage with a quote at the top, followed by a section titled 'How can we help you?' featuring three images representing therapy sessions, workplace wellness, and workshops with descriptions below each.

Mobile Responsive Design
Integrated Font System & Brand Colors
SEO Strategy

DELIVERABLES

A webpage displayed on a smartphone screen featuring Grow Therapy, with sections about therapy services, workshops, and a blog, including images of people in therapy sessions and meeting settings.
A laptop, tablet, and smartphone displaying the same website with a blog post titled 'Welcome to the Blog,' featuring a keyboard, pens, and notebooks.

Let’s see how this brand style looks in real life.

Business card design for Grow Therapy with a colorful geometric logo on the left and contact information on the right.
A promotional graphic for a 10-week virtual hybrid group called Daring Greatly, featuring a geometric logo with six colored triangles and the website aimtogrow.com at the bottom.
Snow-covered mountain village with people skiing and snowboarding, surrounded by tall mountains and a blue sky. Overlaid text reads 'Winter is Here. What winter sport do you love?'.
A white tote bag being held by a person wearing a beige sleeve. The bag has geometric shapes and motivational words printed on it, including "BE COURAGEOUS," "GROW," "TRANSFORM," and "TELL YOUR STORY."
Illustration of a woman's face with glasses, earrings, and wavy hair, centered on a yellow starburst, with text encircling it that says 'Next Project' repeated multiple times.
Brand Design & Custom Website