Logo designer near me
Logo for PB Kitchen Design & Cabinetry, Geneva, Illinois, with elegant black background, uppercase and cursive text in shades of gray and brown.
Logo design company near me

Overview

PB Kitchen Design & Cabinetry is an award-winning, innovative, and highly-regarded Chicago area studio whose singular passion is creating unique kitchen design solutions for its luxury clientele.

A modern kitchen with wooden cabinets, white countertops, a circular dining table with fruit, large windows with a view of trees, and pendant lighting.

Objective

The objective was to make a subtle tweak to the current logo and build out the color palette and identity to reflect the level of work and craftmanship the company provides and appeal to its high level clientele.

PROJECT SCOPE

Brand Identity Refresh
Custom Squarespace Website

Sophisticated 
Elevated
Modern 
Expert 
Distinctive

BRAND TONE

“At PB Kitchen, we win clients’ hearts by listening to their unique needs and challenges. Then we think beyond the standard idea of ‘kitchen’ to deliver custom, individualized solutions from scratch.”

PRESIDENT & LEAD DESIGNER, DAN MCFADDEN

Modern kitchen with dark wood cabinets, white marble countertops, and a kitchen island with a sink, overhanging wood ceiling, large windows, and a staircase in the background.
Entryway with a glass door leading outside, a wooden bench with folded towels, hanging towels on hooks, and a pair of slippers on the floor.

Brand Identity

The aim of the logo was to keep the existing concept of the mark as it speaks to the history of the founding company, Past Basket. But by taking it to the next level in design, we better match the quality, sophistication and style of the company today.

Logo Design
Brand Logo

Font System & Color Palette

A branding page for Chicago's Kitchen Design Innovators featuring elegant typography, with labels pointing to 'East Liberty Signature,' 'Conso,' and 'Proxima Nova,' and a paragraph describing their kitchen design business.
A color palette of five swatches, including shades of brown, gray, beige, dark blue, and muted teal.
Logo with a stylized letter P, EST 1988, and a black background.

PB Kitchen is an award-winning, multi-disciplinary kitchen design & cabinetry studio working with private home clients, architects, interior designers and leading home builders.

Custom Squarespace Website

Mobile Responsive Design
Integrated Font System & Brand Colors
SEO Strategy

DELIVERABLES

Collection of iPhones displaying website designs for a kitchen design and cabinetry company, showcasing various pages with images, text, and logos.
Laptop on a wooden desk displaying a kitchen design website. The desk has beige and white vases and dishes around the laptop.
Web page featuring a photograph of a white kitchen window with decorative bottles and plants on the sill, and a dark overlay with text about redesign ideas and a button to view projects.

Let’s see how this brand style plays out in real life.

Modern kitchen with wooden cabinets, black and gray countertops, a wooden kitchen island with bar stools, and a flower vase, featuring a stove, sink, and various kitchenware.
Business branding materials for PB Kitchen and Dan McFadden, including a large white paper with a brochure showing a kitchen interior, all arranged on a white surface with shadowed leaf patterns.
A magazine cover featuring a kitchen with wooden cabinetry, a window, a dining table with gray chairs, and decorative items.

“Lacey is a great web designer who brings a lot to the table. She presented well thought out solutions for layout and branding. She did extensive research into our brand and was spot on with messaging suggestions as well! I would highly recommend Ascend Design for web and branding needs.”

Dan McFadden

President & Lead Designer

A graphic logo featuring a woman with glasses and earrings, smiling, centered inside a yellow starburst with black background, and surrounded by the text 'Next Project' repeated in a circular pattern.
A business card with the logo for Grow Therapy on the front and contact details for Lisa Pisha, founder and creator, on the back.